Chipmunks Largest Playland Yet!

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MacGregor - Blog Banner - 2021

The largest Chipmunks franchise yet! Brisbane’s leading indoor playground, now in MacGregor.

The Chipmunks team is excited to announce the opening of our brand new flagship store in MacGregor, Brisbane. We think the community of MacGregor is going to love this!

Sasha and Matthew aren’t new to this game. They’ve been franchise partners for a while now. Sasha is the owner-operator and Matthew the accountant. They’ve successfully run and grown the Chipmunks Robina franchise, and are now taking their business investment up North and to the next level, with Chipmunks MacGregor.

Our indoor playgrounds are the ultimate in adventure and entertainment for kids from 0-11 years, and MacGregor is the best yet. We are remarkably proud of this new flagship store, and so are our franchise partners. The area was carefully designed to optimise the massive 1000m2 space. And no shortcuts have been taken! The efficient use of space means it has low staffing requirements and is easy to operate. The indoor playground is split into three specialised play zones;

  • The Main Zone – perfect for the energetic, bigger kids. 5 – 11-year-olds will enjoy exploring this HUGE, multi-level playground. Kids enter through the shark’s mouth into a world of soft play obstacles, an interactive ball pit with ball cannons, projector wall and wave slide. Hours of entertainment while the kids run wild.
  • The Toddler Zone – for under 5 year-olds who like a little independence. This area is full of interactive play equipment and sensory activities. The dolphin carousel ride is sure to be a family favourite. Some of our newest interactive technology is showcased here, including a slide that reacts to touch with sounds and images as toddlers glide down.
  • The Baby Zone – equipment specifically designed for our littlest learners from 0 – 2 years old. We strongly believe that active play creates active minds. The sensory boards, mini ball pit and rocker will keep our youngest visitors active.


We are serious about fun, but safety is our priority. Parents can trust children of all ages and abilities will have safe play options across the playground.

Every parent’s favourite zone, the café, is tactically placed central to all playing zones so adults can keep a close eye on the kids while enjoying a sit-down and a barista-made coffee. The spacious café area seats 240, and as per all Chipmunks franchises, tasty and affordable food is freshly prepared on-site in the open plan kitchen. There is something for even the fussiest of eaters. Rumour has it, the frappés here in MacGregor are phenomenal; why not pop in and give them a try?

Chipmunks indoor playgrounds are synonymous with kids party entertainment. We know how to party! Sasha and the expert team at Chipmunks MacGregor are pros at organising these stress-free birthday parties that kids and their parents will remember for a lifetime. Chipmunks MacGregor boasts two exclusive party rooms, both conveniently located at the side of the main zone.

We have something for every budget, with three all-inclusive party packages available;

  • The Birthday Basic package includes entry for eight children for unlimited play on party day, with use of a party room for up to an hour, themed party gear and a Chipmunks party meal and drink for each child.
  • The Birthday Bash package is our most popular option and includes all of the above, plus a visit from Charlie Chipmunk and a Chipmunks party host, party bags for the kids, a delicious birthday cake and a premium gift for the birthday child.
  • The Birthday Bonanza package is the ultimate indoor playground party experience and includes everything mentioned above, plus a premium gift for each guest, a food platter for the adults and a party game and prize hosted by the Chipmunks team.


Our party packages and gear come in seven themes. Pirates, princesses, superheroes and more. We hope to develop more party theme options in the future, and we are always excited to hear what ideas our franchise partners have.

Private venue hire with Chipmunks is a whole new, completely customisable experience. Large groups bookings include exclusive use of the play areas, flexible food options, access to the sound system and two Chipmunks team members to assist with setup and cleaning. The catered option for up to 25 children is the ultimate hands off party or event that parents and their little ones will love.

Bookings and Point of Sale (POS) transactions are super simple using ROLLER all-in-one digital software and EFTPOS machines in store. ROLLER was designed especially for attractions, entertainment and leisure venues and we work closely with their sales and support teams to keep all things ‘bookings’ simple for the franchise partner. Customers can book parties and purchase gift cards online through Chipmunks MacGregor’s website which seamlessly integrates with their venue management and customer relationship management systems.

Hard work and play go hand in hand, and Sasha, Matthew and their young children are awesome examples of this core value. This franchise is located in the prime location of MacGregor; a young, diverse and high demographic suburb of South Brisbane. Reflecting MacGregor’s exceptional indoor playground and dining experience; entry, party and café pricing is set to the top tier.

During opening week, the MacGregor team hosted several kids parties and booked a private hire. Their total income over this week was $50K! How about a round of applause to Sasha and Matthew? We know your hard work will continue to pay off.

We want to thank everyone involved in getting this store up and running and wish the team all the best moving forward. We know the success of Chipmunks Robina will be mirrored in Chipmunks MacGregor. We look forward to participating in the successes of this flagship store and these flagship franchise partners.

The time has never been better to join the Chipmunks family. If you’d like to learn more about Sasha and Matt’s achievements running two Chipmunks franchises, please get in touch below.

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